The great commotion about Urban Outfitters selling blood stained sweatshirts from Kent State is a classic case of a huge tempest in a media teapot.
Some facts, UO only offered just one sweatshirt that was a supposed a classic, that's hype "for we got a bale of crap from Goodwill for a $10 a ton & we're going to sell them to suckers for $130 each".
UO made no claims of blood stains or bullet holes, although there are some brown stains that could be blood or motor oil. The 'bullet holes' are just snags in the fabric that appear to have been made with a seam ripper or some other tool. It's also possible the shirt was simply damaged by the machine that bales clothing for the rag trade. That is where most of your clothing donations end up.
The snags that in no way resemble bullet holes appear bright red because the inside of the sweatshirt is not faded as you can see on the inside of the collar. There are some hi-res pictures on Google if you want to look at it.
The real question is how did the media find out about the shirt. Did Urban Outfitters place a tip to get publicity? That would make them every bit as bad as you care to see them.
Did the person who purchased the shirt place the tip hoping to clean up on Ebay? The reporters are quoting them, but Ebay doesn't let you sell bloody clothing and such, so suggesting that it might be a real souvenir of the shooting was dumb. Ebay has taken the listing down. It's also possible that a reporter with an overactive imagination was surfing Urban Outfitters while eating his Jesus pancakes and freaked out.
Ebay will let you sell Jesus pancakes because that's not anything real, just like this sweatshirt. I personally just eat the pancakes without naming them. I learned that in 4-H as a kid, don't make a pet (real or imaginary) out of your dinner.
Twitter @BruceEnberg - Classic farm joke - The traveling salesman asks the farmer why he has a pig with a peg leg. Farmer says, "he was too good of a pig to eat all at once". Thankyou, Thankyou, I'm here on an extended engagement, remember to tip your server and try the veal special. (don't think of them as cute baby cows and they're quite tasty)